The groundwork for the rebuild of smashneurosurgery.com — where the business stands, the people it serves, and the brand decisions that shape everything built next.Read to think, listen to feel.
Part 01
Site & Business Analysis A full review of smashneurosurgery.com — what the business does well, where it falls short, and where it can grow. 🎵 Good ReasonPart 02
Audience Personas The five audiences the platform serves, named by career stage, with the numbers and needs behind each one. 🎵 FogPart 03
Brand Direction Choices Six brand decisions, taken one at a time — tap an option in each choice and it applies live to everything after it. 🎵 🔁 🔁 🔁